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Help - Introduction to Selling

    Back to Help-Main Menu     See also: How to Pay For & Receive Items
     Registering as a User to Sell
Selling Green Coffee Lots
Selling Equipment & Supplies

What SpecialtyCoffeeAuctions.com does for Growers

As an open exchange, SpecialtyCoffeeAuctions.com helps overseas growers and cooperatives increase exposure for their unique coffees by enabling them or their representatives to list coffee lots directly and have those lots marketed to buyers around the world.

By connecting directly with buyers, sellers can get better prices. By reaching a larger market, they can build value for their farm name, region, country, variety and quality. In otherwords, their "brand."

By shortening the supply chain, buyers can expect better prices and more variety, while sellers can achieve a better market value for their product. Growers no longer need to be cut off from direct access to the world market!

Registering as a Seller

To guarantee the integrity of of this online exchange as a venue for commerce, only registered users can list items for sale. Please review our Information on Registering as a User and How to Become a Seller of Green Coffee if you would like to sell green coffee or equipment through this website.

Becoming a registered user and seller of "Green Coffee" will allow you to:

  • Easily list items for sale from any computer with an Internet connection through an online form at any time after logging in to this website using your User ID and Password.
  • Expose your coffees and organization's contact information to coffee roasters and wholesale coffee buyers through marketing promotions initiated on your behalf.
  • Choose from an option of start and end dates during which your items will be available for bidding in a live online auction and spot ecommerce marketplace.
  • Determine the best size of the coffee lot you will list as an auction item.
  • Set an undisclosed reserve price below which the item will not be sold.
  • Identify a "BuyNow" price, at which a buyer can stop the bidding and immediately buy the item.
  • Negotiate sales and shipments of your coffee directly with international buyers.

Selling Green Coffee Lots

If you have been pre-approved as a seller of green coffee, you can access the appropriate forms for listing coffee in an auction after logging on to your account. See the My Account link at the top of every page. Find out How to Become a Seller of Green Coffee.

An online form developed specifically for green coffee will be used to allow for consistent presentation of important information related to your coffee lot.

Be sure to have the following information in hand before starting:

Required fields:
  • A unique reference tracking code for your item.
  • # of bags & bag weight
  • Reserve price per pound (lb, not kg)
  • Crop Year
Optional fields:
  • Growing elevation
  • Processing: washed or unwashed; decaffeinated
  • Certifications (Organic, Fair Trade, etc.)
  • Variety
  • Grower/Coop/Farm/Estate
  • Growing Region
  • Quality/Grade
  • Screen Size
  • Cupping Score
After you have logged in, follow these simple steps:
  • Click on the "Sell Items" button in the menu bar at the top of any page.
  • Next, click on the Country Category under which you would like to list your item and you will be taken to the appropriate Item Entry Form. Green coffee categories are set up according to the country of origin.
  • Completely fill out the Item Entry Form. Be sure to verify that you have selected the correct Category for your item before proceeding.
  • Finally, click on the "Add Item" button at the bottom of the page.

Selling Roasting Equipment & Packaging Supplies

Any registered user can sell equipment on the SpecialtyCoffeeAuctions.com online exchange. Shipping terms and costs should be disclosed in the Item Description and arranged with the winning bidder following the close of the auction or BuyNow transaction.

After you have logged on to your Account, follow these simple steps:
  • Click on the "Sell Item" button in the menu bar at the top of any page.
  • Next, Click on the Equipment Category under which you would like to list your item and you will be taken to the appropriate Item Entry Form.
  • Completely fill out the Item Entry Form. Be sure to verify that you have selected the correct Category for your item before proceeding.
  • Finally, click on the "Add Item" button at the bottom of the page

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